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Free tools

Free SEO Tools

No cost. No catch.

These tools are free to use. No account, no subscription, no signup — just open and go. Grouped by the problem you are trying to solve.

Structured data

Product Schema Generators

Product Snippet, Merchant Listing and ProductGroup JSON-LD from a form. Validated output, the fields Google actually reads, nothing you don't need.

Schema Markup Visualizer

See your JSON-LD as a tree instead of counting braces at 11pm. Fetch from URL or paste, auto-repair common errors.

Schema Comparison

Side-by-side diff of two schemas. Before/After mode for tracking changes, Structural mode for comparing against competitors.

Merchant Center

GMC Feed Analyzer

Validate a Google Shopping feed before Merchant Center disapproves it for you. Missing identifiers, bad prices, availability mismatches.

International SEO

Hreflang Generator

Generate correct bidirectional hreflang markup for multilingual sites. HTML, XML sitemap, or HTTP headers.

Search Console

GSC Regex Builder

Validated RE2 regex for URL and query filtering. 22 templates, live tester, plain-English explanations.

SERP diagnostics

SERP Snippet Previewer

Pixel-accurate preview of how your title and meta description render in Google on desktop and mobile. Flags truncation in real time.

Favicon Validator

Check whether Google will pick up your favicon: size, format, path, and the markup it needs to find it.

Crawl controls

Robots.txt Generator

Crawler rules, including the AI crawlers, without the typos. Presets for the common cases, a validator for the rest.

XML Sitemap Analyzer

Count and inspect URLs across nested sitemaps and sitemap indexes. Find what you're actually submitting to Google.

Chrome extensions

Schema Extractor

Pull JSON-LD, Microdata and RDFa off any page in one click. Toolbar badge shows the item count before you open it.

Google Goto URL Resolver

Get the real destination URL back from google.com/goto redirect wrappers in search results.
12 free tools